The undeniable impact of video content on social media

Videos are on trend and they aren't going away anytime soon. Social media videos are becoming the most powerful business asset for growing your following, increasing brand awareness and much more. Here we outline the importance of embracing the established video marketing era.

The majority of social media platforms such as Instagram, Pinterest, Facebook, Twitter and LinkedIn are moving towards videos as the content of choice. TikTok going viral is a prime example of just how addictive videos can be.

TikTok (amongst other things) has shown us that videos are what the world wants. Social media is no longer just a way to connect with your friends and family. People turn to social media for education, entertainment, advice and to buy things. Is there anything that we can't do on social media? Before we dive into why videos are so powerful, lets have a look at some statistics to ease us in:

  • By 2022, online videos are predicted to make up more than 82% of all consumer internet traffic
  • According to Google, Youtube reaches more 18 - 49 year olds in an average week than all cable TV networks combined
  • A video post holds viewers for seven times as long as a post without a video
  • Videos are shared around 1,200% more than both links and texts combined
  • A report states that 90% of customers say videos help them make buying decisions and 64% of these customers said that watching a video makes them more likely to buy the product.


We know, these statics are mind blowing.

Now we have established the importance of videos, let's delve into video content ideas that will boost your social media following.

1. How-To Videos

How-to searches are increasing by 70% every year on YouTube. Your video can show the world how a product works. If you sell your own products you can give viewers a walk through of how to get the most out of the products. If you don't sell products that is not a problem, you can review products and discuss your opinions with your viewers. People love learning more about products they are thinking of buying. When is the last time you bought something without reading a review?

2. Interviews

This is a good way to produce quality content when you are running out of ideas or things to say. Figure out what your niche is. What are your target audience interested in? Once you have this information you can start your trending topic. Interviews can be conducted with experts in the field you are interested in. Alternatively, if you can't get in touch with an expert you can interview people who are perceived as ordinary. Maybe get a few people from different backgrounds/ages and get their opinions on current events.

3. Go live

Doing a live video can be scary. You are not able to edit videos and are forced to be your authentic self. For this type of video content, it really doesn't matter if you make a couple of 'mistakes' along the way. If anything, this will make you seem more real and relatable. Live videos have been shown to increase viewers trust as real time conversations tend to humanise the content creator. On average, viewers spend up to 8 times longer on a live video compared to a pre-recorded video. This is why Facebook, Instagram, Twitter, TikTok and even LinkedIn integrated live video streaming onto their platforms

4. Saying thanks

Did you receive a lot of support? Maybe you've hit a milestone or reached a certain amount of followers. You can always find something to say thank you for. Show your viewers some appreciation. Doing this can increase engagement from the people you are acknowledging.

5. Explainer Videos

What do you know that others don't? Would your target audience be interested in this topic? Ideally for this type of content you need to find something that your users are struggling with. Once you define the problem you can explain ways to overcome it. This will help you gain users trust and keep people coming back for more content.

Take home messages

Videos are the future. Videos are essential to your social media strategy. Videos are your biggest opportunity in 2021. If you aren't creating a videos, you are most likely going to fall behind (and lose followers). Keep your users engaged by stepping up your content game. Mix it up, be your authentic self and consider subtitling your videos. To rad more about why subtitles are essential for your videos, read our blog on subtitles here.