Editr is using QR codes to streamline your user journey

2021 is the year of QR codes, they're everywhere. Read this blog to find out how Editr is using QR codes to make your life easier.

2021 is the year of QR codes, they're everywhere. Read this blog to find out how Editr is using QR codes to make your life easier.

We’ve all been there. You want to edit a video on your laptop browser but the video is on your phone. What options do you have now? You could upload the video onto a third party platform such as google drive. You could also email the video - unfortunately, often this doesn't work as the file is too large to be sent over this platform.

The point I am trying to get across is that the current upload journey comes with some bumps in the road. We knew this from experience but we needed to confirm our hypothesis. So we reached out to content creators, people who are using existing online subtitling platforms right now. We asked about their video editing journey from the point of video upload up until video export. The majority confirmed that the current upload journey is not as seamless as they would like.

So now it’s time for me to reveal how we are going to solve this problem and make your life much easier…

We're launching Editr with a QR code upload option.

We've found a simple, seamless way to get that video from your phone to your laptop/desktop. You know the drill - scan the QR code with the camera on your phone. You'll then be asked to chose a video to upload. Select your video, select upload and find your video on your desktop screen in a few seconds.

Although QR codes are fairly new to Europe, they have been a mainstay in the Asian markets for quite a while. For some reason, it took a pandemic to truly make QR codes mainstream for the rest of the world.

If you're interested in the history and background of QR codes, give this blog a read.

It's clear now that COVID-19 has changed consumer behaviours. To read more about how COVID-19 has impacted consumer behaviour, check out our blog on this topic. I wrote about the effects of COVID-19 on consumer behaviour on the 1 year anniversary of England's national lockdown and honestly, I can't believe some of the things we used to do. The thought of holding onto a dirty handrail on the central line now slightly freaks me out. 1 year ago that was my everyday norm. Similarly, COVID-19 has changed payment preferences. Payments have now moved towards contactless options. QR codes are also being used at shops/restaurants to create virtual queues. Lastly, businesses are now required to provide a QR code to comply with the government’s track and trace system. All the above have led to us as a nation becoming much more familiar with QR codes.

Recent research conducted by mobileiron concluded that customers across both the UK and Europe are relying more on QR codes. 72% of customers had scanned a QR code in the past month and 40% of customers stated they had scanned one in the last seven days. QR code usage was estimated to be at 10.1 million in Europe at the end of 2020.

So what are you waiting for? You can put our streamlined journey to the test for free today. Have a go and let us know what you think.