Adding Subtitles to Videos is a timely process that is often not worth the effort, right?!

WRONG! Read on to find out why subtitling your content is probably the single most important thing you can do.

We are confident that our video editing software will be everything you need. We know this because we've heavily researched video editing and the market's current needs. By understanding what our users want, we were able to make sure our platform meets demands. By speaking to video editors, we found out that subtitles are the most wanted feature. Today, we show you why subtitles are so important.

Benefits of adding subtitles to your videos

Subtitled videos have been shown to increase both engagement rate and search engine rankings, let's have a look at how and why this is.

Subtitles increase accessibility

Subtitles allow viewers who are deaf or hard of hearing to enjoy your content too. In March 2020, the World Health Organisation (WHO) stated that over 5% of the world's population - or 466 million people suffer from disabling hearing loss. It has also been found that 71% of people with disabilities leave a website immediately if it is not accessible. It's easy to add subtitles to your videos, so why wouldn’t you?

Subtitles increase SEO and views

Social media platforms factor subtitles into their algorithms to help them rank content. They are much better at identifying words rather than sounds. This means platforms such as YouTube, Google, Instagram, Facebook, Twitter and TikTok (plus many more) can identify and categorise your video content. Studies have shown that adding subtitles to videos results in more views. If you want more views or followers, you need to get your content out there by adding subtitles to your videos!

The majority of videos are watched on mute

How often do you watch a video on social media with sound on? Facebook tell us that 85% of videos on their platform are played without sound. Additionally, 80% of subtitled videos are watched until the end, compared to 40% of un-subtitled videos which are watched until the end. Subtitles allow you to better connect and engage with your community.

Optimise social media algorithms

Every social media platform is ultimately the same, the more meaningful engagement you are able to get - the higher your content will be ranked. Subtitles have been shown to increase engagement; so if you want to do well on social media platforms, you need to beading subtitles to your videos.

Due to the global pandemic, the majority of us are having to work remotely. This forces us to communicate more via various applications like Zoom, Slack and Microsoft teams. Meetings and educational sessions are sometimes recorded, wouldn’t it be great if you could edit Zoom recordings easily? With our automatically generated subtitles, you don’t have to spend time manually transcribing audio because we'll do it for you, all in a few minutes. Do you need a vlog editor or maybe a TikTok video editor? You’ve come to the right place! To find out more about how consumer behaviour has changed due to COVID-19, check out our recent blog post.

Take home message

To summarise, the take home message here is always add subtitles to your videos. They are beneficial for yourself and the community you are creating content for. There are lots of video editing services to help you with this. So what are you waiting for?